Curated  Experiences

Simplicity in Mind is a creative design studio specializing in floral design, event design, and immersive environments. Our role is both creative direction and execution, guiding the aesthetic from initial concept through final installation.

Artfully Designed to leave a lasting impression.

A table set with a floral centerpiece, candles, and elegant dinnerware, featuring peonies, hydrangeas, and greenery for a special occasion.
Abstract textured background in shades of green with light streaks and smudges.
A woman in a wedding dress sitting on a chair, with a man in a black suit sitting on the floor next to her, in a setting decorated with flowers and candles.

Creative Direction & Event Design

Thoughtfully composed moments for the artfully inclined.

For a weddings, brand installations, editorial photoshoots, or intimate gatherings.

Through creative direction, we shape each project— considering color palettes, materials, florals, and spatial flow. From large scale installations to tablescape designs, every element is thought of to create a cohesive experience.

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A floral arrangement with various pink, white, and purple flowers in a dark vase on a wooden surface.
A woman in a white dress sitting on a vintage wooden chair, surrounded by floral arrangements and a backdrop of textured white fabric.

Artful. Intentional. Inspired by Nature.

Florals are at the core of our work, approached with an editorial and garden- inspired sensibility.

We design with whats in season, focusing on movement, texture, and composition. Each arrangement is designed to feel natural within the space— effortless, balanced, and thoughtfully placed.

Please Note: Floral Design will no longer be offered as a stand alone service starting in 2027.

Floral Design

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Elegant table setting with floral centerpiece, fine china, and glassware for a special occasion dining experience.
Two women in vintage white dresses, one playing a harp and the other touching her hair, in a romantic, floral setting.

Planning Support

For clients who have secured their venue, we offer partial planing to support logistical side of the experience.

This includes timeline guidance, design implementation, and coordination on event day. For full-service planning, we’re happy to recommend trusted planners we frequently work alongside.

This service is only available for design clients.

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What to Expect

  • We design with intention. Every detail is considered in relation to the full environment, resulting in work that feels balanced, immersive, and refined.

  • Our focus is on design and creative direction. We offer partial planning for clients who have secured their venue, allowing us to support the experience holistically while remaining rooted in design. For full-service planning, we’re happy to recommend trusted planners we frequently work alongside.

  • We begin with a consultation to understand your vision and priorities. From there, we develop a custom proposal. Once booked, we create a detailed design deck outlining palette, floral direction, and overall aesthetic, refining each layer as your event approaches.

  • Each project is thoughtfully tailored, with investment reflecting the overall scope, scale, and design direction.

    Full-service floral design typically begins around $10,000, with more intimate events (under 50 guests) starting around $6,000.

    For a more immersive, design-led experience— including creative direction, floral design, and partial planning— projects begin at $20,000.

  • Rather than focusing on florals alone, we design with the full space in mind. Every element is considered in relation to one another, creating an experience that feels intentionally designed.

  • Our team manages all installation and breakdown. We design with both aesthetics and logistics in mind, including opportunities to repurpose key elements when possible.

  • We take on a limited number of destination events each year. Travel fees and minimums apply depending on location.

    We are currently booking events in the Hudson Valley, New York, Connecticut, Rhode Island, The Berkshires, Raleigh North Carolina and New Jersey.

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