Simplicity in Mind

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Based in the Hudson Valley & servicing Westchester, Catskills & beyond.

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Hi, I’m Rachel. It’s been a while since I appeared on the feed! ( thanks @sammiefinchphotography )

I’m floral and event designer, studio owner, and the person behind every intentional stem, wild branch, and carefully considered sp

From our Midwinter Reveire 🥀✨

I’ve always been drawn to Dutch Masters still life paintings - the way the florals fall heavy from the shadows, the glow of candlelight against silk, the richness, the mood, the drama.

For this shoot, I wanted t

Creative direction for me isn’t just styling a backdrop - it’s shaping an atmosphere. I think about silhouette and scale, how the gown moves against the floor, how the florals frame the scene, how texture plays against texture. Structured

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