An Artful Approach to Romantic DesignAt Simplicity in Mind, we create immersive, artful environments that blend floral design, set design and editorial styling. Based in the Hudson Valley & servicing Westchester, Catskills & beyond- we collaborate with clients, venues, and brands to transform spaces into experiences. From refined weddings and private gatherings to styled editorials and creative campaigns our focus is on artistry and shaping beauty that is timeless and entirely you.
Thoughtfully designed moments & artful storytelling
2025 Loverly List (Best Florist)
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Wedding Chicks
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The Anti-Bride
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2025 Loverly List (Best Florist)
❈
Wedding Chicks
❈
The Anti-Bride
❈
2025 Loverly List (Best Florist) ❈ Wedding Chicks ❈ The Anti-Bride ❈ 2025 Loverly List (Best Florist) ❈ Wedding Chicks ❈ The Anti-Bride ❈
As Seen in:
We craft immersive, story-driven spaces where florals, texture, and form work in harmony. Each element is purposefully chosen to create environments that feel refined.
Where Beauty Becomes Experience
Our approach to design is romantic, artful, and deeply inspired by the natural world. We draw from the textures of vintage materials, the movement found in nature, and the timeless beauty of art history to create designs that feel intentional, emotional, and beautifully composed. Every space is shaped with purpose- unfolding as a story that feels natural and elevated.
Our Design Approach
The ServicesWhat We Offer
Event & Floral Design
For select weddings and private celebrations, we create thoughtful floral experiences that reflect your vision and surroundings.
Creative Campaigns & Art Direction
For venues, brands, and other businesses seeking a floral-driven creative direction, we offer custom campaign styling, set design, and floral art installations that elevate your visual storytelling.
Home Styling & Seasonal Installations
Our home styling services bring natural beauty into your personal spaces through tablescapes for dinner parties, fireplace mantles, porch installations, and seasonal trellis designs.
Studio Installations & Rentals
At our creative studio, Gather & Bloom, we offer seasonal installations and a curated collection of rental pieces.
Let’s Bring Your Garden of Ideas to Life
Simplicity in Mind is a Hudson Valley based design & floral studio known for elevated floral design, large-scale installations, and artfully styled celebrations. We design bespoke weddings, and immersive event environments for clients seeking a refined, garden-inspired aesthetic across the Hudson Valley, New York, Tri-State area and destination.
