About Us

Simplicity in Mind is founded on the minimalist’s approach to life. Identify the essential, eliminate the rest. Our collection of women’s apparel, jewelry, and accessories reflect the idea of less is more. At Simplicity in Mind, we offer a uniquely curated selection of handmade merchandise produced from small vendors throughout the United States. 

Everything in our shop is hand picked by the owner, Rachel Calvelli. We never over saturate our shop with merchandise or our online store with pages of products. We rather carry a carefully curated selection of "must haves"  that we just could not live with out! 


Shop Gallery

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